Core features.
A page-by-page tour of every surface in the Murex app. What you’re looking at, how the numbers are derived, and what you’d do with them.
2.1 — DashboardDashboard.
The dashboard is your catalog health snapshot — the first thing you see when you open Murex. It pulls together the highest-priority signals from every other surface into one page.
KPI cards
Six cards across the top give you an at-a-glance overview:
| Card | What it shows |
|---|---|
| Catalog STR | Overall sell-through rate across all active products. |
| Stockout risk | Number of variants with fewer days of supply than your threshold. |
| Dead stock | Number of variants with near-zero velocity and low STR. |
| Best-sellers alert | Pending changes to your best-sellers collection (adds + removes). |
| Top category | Your highest-performing category by STR. |
| Lagging category | Your lowest-performing category by STR. |
Recommendations feed
A prioritized list of actionable recommendations from all of Murex’s engines. Every recommendation includes:
- Type (color-coded badge)
- Priority level — High, Medium, or Low
- Affected products and SKU count
- The data rationale behind the recommendation
- A quick action button
Performance tables
Five sortable, searchable tables round out the dashboard:
- Top performing products — highest STR products with units sold and inventory
- Lowest performing products — lowest STR products with risk flags
- Category performance — product count, units sold, inventory, and STR by category
- Best sellers — top 30 ranked by 30-day units sold with week-over-week rank changes
- Product affinity — products frequently bought together with co-occurrence rates
All tables support search by product name or SKU, and filtering by season and category.
2.2 — CatalogProducts.
The Products page shows your full catalog with per-product and per-variant performance data.
- Grouped by parent product with all variants summed
- Columns — Product name, Category, STR%, Units Sold (lifetime), Inventory, Risk Flag
- Color-coded STR bars — red below 30%, yellow 30–59%, green 60%+
- Sorting — by STR (default), variant count, or inventory
- Filtering — by time frame (7 / 14 / 30 / 60 / 90 days), category, or season
Product detail modal
Click any product to open a modal with full variant breakdown, plan-vs-actual (if a buy doc is loaded), affinity data, collection membership, and best-sellers rank.
2.3 — Roll-upsCategories.
The Categories page rolls up performance data by category — using your buy document’s taxonomy if uploaded, or Shopify product types otherwise.
- Columns per category — product count, units sold, inventory, STR%
- Expandable rows — click a category to see all products within it
- Sorting — by STR (default), product count, or inventory
- Use case — quickly identify which categories are outperforming or underperforming your catalog average
2.4 — IntelligenceRecommendations.
The Recommendations page is your command center for all of Murex’s intelligence engines. Murex runs ten distinct recommendation types, each with its own data inputs and rationale.
| Engine | What it does |
|---|---|
| Actionable insights | Specific marketing and merchandising quick wins based on current data. |
| Restock urgency | Flags products at risk of stocking out within your threshold window. |
| Seasonal velocity | Identifies products with velocity trending up or down vs. their baseline. |
| New product momentum | Highlights recently-added products outperforming their category. |
| Reorders | Flags strong sellers with limited inventory runway for reorder consideration. |
| Cannibalization | Detects when one product appears to be stealing sales from another. |
| Best sellers | Suggests adds, removes, and reordering for your best-sellers collection. |
| Affinity | Surfaces products frequently bought together for bundling or cross-sell. |
| Merchandising | Recommends collection sort-order changes based on performance data. |
| Ads | Suggests underperforming products that could benefit from paid promotion. |
How recommendations work
- Deterministic, rules-based engines. No black-box AI — every recommendation shows you the data behind it.
- Regenerated every sync cycle (every 15 minutes).
- Filterable by engine type, priority level, and category.
- Dismissable — moved to a history tab; last 50 retained.
- Opt-in collection push — if enabled in Settings, merchandising recs can push sort-order changes directly to your Shopify collections, but only with your explicit approval.
Murex never publishes anything to your Shopify store without your confirmation. Collection push is disabled by default — you have to enable it in Settings first, and every change still requires per-recommendation approval.
2.5 — Best sellersBest sellers.
The Best Sellers view (accessed from the Recommendations page) manages your top-selling products list.
- Rankings — top 20–30 products ranked by units sold over a rolling 30-day window, aggregated at the parent-product level
- Trend tracking — week-over-week rank changes shown with color-coded badges (green = moved up, red = moved down, gray = stable)
- Pending actions — products flagged for addition to or removal from your best-sellers collection
- Approval flow — all collection changes require explicit approval; Murex never publishes without confirmation
- Audit trail — every push is logged with timestamp, user, and affected products
2.6 — AffinityProduct affinity.
The Affinity view (accessed from the Recommendations page) shows co-purchase analysis.
- Rolling 90-day window, recalculated each sync
- Columns — Product A, Product B, co-occurrence count, % of Product A orders, suggested action
- Actions suggested — Bundle, Cross-sell, or Upsell based on co-occurrence patterns
- Use case — identify which products customers naturally buy together to inform bundling, cross-sell, and collection merchandising
2.7 — ProjectsProjects.
Projects let you track independent product sets — perfect for collaborations, limited editions, and ad campaigns. A project gets its own scoped dashboard that mirrors the main one but only includes that project’s SKUs.
Creating a project
- Project name — required (e.g., “Colorado Rapids Collab S26”)
- Project type — Collab, Limited Edition, Ad Campaign, or Custom
- Description — optional
- Date range — optional tracking window with start and end dates
- SKUs — select from your Shopify products or upload via CSV
- Buy quantities — set per-SKU planned quantities (independent from your main buy document)
Project dashboard
Each project gets its own scoped dashboard that mirrors the main dashboard but only includes the project’s SKUs:
- Project-level STR using project buy quantities
- Project-scoped KPI cards (stockout risk, dead stock, etc.)
- All recommendation types scoped to the project’s products
- Variant performance table
- Affinity analysis within the project set and to products outside it
Archiving
- Projects are archived manually — no auto-archiving
- Archived projects become read-only with all data and recommendations preserved
- Access archived projects from the “Archived Projects” tab