Issue № 001Sell-through IntelligenceShopify AdminReal-timeZero spreadsheets

Sellthrough,not out.

N°001 · v2026.04

A clock on every SKU. A ranked action queue. Installed in 30 seconds, inside the Shopify Admin you already use.

— Live inside
Shopify Admin
§ 01 — The problem

The number you're missing is when.

Lost sales, dead stock, wasted ad spend — all of it starts as a timing miss. Shopify shows you what sold. Murex shows you what happens next.

Stockout
3days left

HOOD-BLK-M is selling 2.1×/day. You're out before Friday.

Dead stock
184days runway

JKT-OLV-XL: $11,400 tied up at current velocity.

Action

Reorder.
Promote.
Reallocate.

One decision per SKU. Ranked by urgency. Nothing to read.

§ 02 — How it thinks

Know exactly when your inventory runs out.

Sell-through and runway, live — per SKU, per variant, per store. Sorted by what needs a decision first.

Built for
DTC founders·Merchandising leads·E-comm ops·Shopify Plus brands
Sell-through · Last 30dUpdated 2 min ago
Runway
11days
At risk
14SKU
Dead stock
$42K
Sell-through
68%
SKUVelocity / runwayDays
HOOD-BLK-M
3d
TEE-ECR-L
9d
CAP-NAT-OS
14d
SOCK-3PK-W
31d
BAG-TOTE-01
87d
JKT-OLV-XL
184d
Recommendation · just now
Restock HOOD-BLK-M — stockout in 3 days at current velocity.
Act →
§ 03 — What’s inside

An operator’s dashboard.
Not another BI tool.

F/01

Real-time runway per SKU.

Every product, every variant, every store — the exact number of days until you're out. Sorted by urgency, not SKU order.

See runway view →
F/02

A ranked action queue.

Reorder, discount, reallocate, pause ads. One next move per SKU — ranked by what costs you most to ignore.

See the action queue →
F/03

Velocity alerts.

A dormant SKU suddenly moving? You'll hear about it before the stockout, not after.

F/04

Dead-stock watchlist.

Anything sitting on 90+ days of runway, with a one-click promo plan to free the capital.

F/05

Ad-spend guardrails.

Auto-pause the Meta ads pointing at SKUs you can't fulfill this week.

F/06

Collection-level view.

Which collections carry the store. Which drain merchandising bandwidth. Both, on one page.

F/07

Native to Shopify Admin.

No new tab. No new login. 30-second install, five-minute sync.

Install →
§ 04 — Pricing

Priced by the
SKUs you carry.

Starter
Shop
$49/mo
  • Up to 500 SKUs
  • Real-time runway
  • Daily digest
  • Email alerts
Start free 14 days
Shopify Plus
Plus
$449/mo
  • Unlimited SKUs
  • Multi-store consolidation
  • Collection-level views
  • API + webhook access
  • Dedicated onboarding
Talk to sales

Know when.
Act first.

Install on Shopify →Book a walkthrough